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     <title>Newsroom</title>
     <description></description>
     <dc:language>en</dc:language>
     <dc:creator>Citizen Relations</dc:creator>
     <dc:rights>Copyright 2012</dc:rights>
     <dc:date>2012-04-23T11:26:08+00:00</dc:date>
     
 
     <item>
       <title>Citizen Relations Named Midsize Agency of the Year: North American SABRE Awards</title>
       <image>http://us.citizenrelations.com/images/news/SABREwebthing2012entry.jpg</image>
       <description><![CDATA[<p>Hot off the presses and very proud to report: Citizen Relations has been named Midsize Agency of the Year in 2012. </p>

<p><em></p><blockquote><p>Citizen Paine—the former PainePR, which rebranded in mid-2011—has been producing a dazzling array of creative work for a couple of decades now, so its seven nominations for North American SABRE Awards (more than any other midsize firm) were no great surprise. Those campaigns included work in the US for Procter &amp; Gamble (the Future Friendly and Give Education CSR efforts, digital work for Old Spice, social media outreach for Pampers), Aflac (crisis management) and Duracell (cause marketing), as well as a Canadian project by Citizen Optimum for Future Shop. But the firm’s 2011 repositioning deserves at least as much attention. Chief executive Daryl McCullough says the new brand “reflects the democratization of communication and the changing landscape of how people receive and share information.” And it clearly resonates with clients. Says Bryan McCleary, director of external relations at P&amp;G’s baby care division: “At P&amp;G, we are trying to move away from thinking about people as consumers, to start to think about them as citizens and human beings, and the name really speaks to that need.”</p>

<p>Honorable mention: DKC, EuroRSCG Worldwide, Taylor, WCG</p>
</blockquote>
<p></em><br />
<a target="_blank" href="http://www.holmesreport.com/news-info/11758/Edelman-Named-Large-Agency-Of-The-Year-In-North-America.aspx?utm_source=dlvr.it&amp;utm_medium=facebook">Click Here to see the full report</a></p>]]></description> 
       <dc:subject>News Category 1, News Category 2,</dc:subject>
       <dc:date>2012-04-24T14:33:00+00:00</dc:date>
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       <title>IKEA Canada Celebrates the Grand Opening of IKEA Richmond on April 25th</title>
       <image>http://ca.citizenrelations.com/images/news/IKEA_OPENING_042512_300.JPG</image>
       <description><![CDATA[<p>Opening Day to feature entertainment and special offers</p>

<p>Richmond, British Columbia – IKEA Canada extends an invite for everyone to come celebrate the launch of its newest store in Richmond on April 25th. Take part in the opening ceremonies beginning at 8:20 a.m. and be the first to experience the 1.5 km walk through the new 334,000 sq ft store. In honour of Richmond being Canada’s first market to have an IKEA store, the retailer will be rewarding the first 1,000 fans in line with mystery envelopes that will offer anything from an IKEA hot dog to a $250 IKEA gift card.&nbsp; </p>

<p>“IKEA Richmond co-workers are ready to throw open the doors of the brand new store,” says Maya Abdou, IKEA Richmond Store Manager. “We are thrilled with the support we’ve received from the community and are happy that we will now be able to offer our Richmond customers a truly inspiring and convenient shopping experience.”</p>

<p>The opening ceremonies will feature a flag raising ceremony with anthems and remarks from Linda Reid, Member of the Legislative Assembly for Richmond East. Kerri Molinaro, IKEA Canada President will be presenting Tree Canada President, Mike Rosen with a cheque for $30,000 to celebrate 16 years of partnership. Magicians, face painters and jugglers will be entertaining the crowd and a traditional Lion Dotting Ceremony with Chang Performance will honour Richmond’s cultural community.</p>

<p>What: IKEA Richmond grand opening ceremonies</p>

<p>Where: 3320 Jacombs Road, Richmond</p>

<p>When: April 25th, 2012<br />
Opening Ceremonies begin at 8:20 a.m.<br />
Doors open at 9:00 a.m.</p>

<p>Photo Opportunities:<br />
•	Most Valuable Coupon entering the new store – our first-in-line will be presented with a $10,000 gift card and be the first to enter the store<br />
•	IKEA Canada President, Kerri Molinaro, presenting Tree Canada with a cheque for $30,000<br />
•	MLA for Richmond East, Linda Reid delivering opening remarks<br />
•	Ribbon cutting ceremony to mark the official opening of the new store</p>

<p>About IKEA<br />
IKEA is a leading home furnishings retailer with 325 stores in 40 countries worldwide, which are visited by 734 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 904 million visitors. Founded in 1943, IKEA&#8217;s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.</p>



<p>&nbsp;</p>]]></description> 
       <dc:subject>English,</dc:subject>
       <dc:date>2012-04-23T11:26:08+00:00</dc:date>
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       <title>Lancement de La Fabrique 125</title>
       <image>http://ca.citizenrelations.com/images/news/SHDM.png</image>
       <description><![CDATA[<p>Notre client, la <a href="http://www.shdm.org/">Société d’habitation et de développement de Montréal</a> (SHDM) souligne aujourd’hui le lancement de <a href="https://www.facebook.com/lafabrique125">La Fabrique 125</a>, un projet de 192 lofts accrédités au programme <a href="http://accescondos.org/fr/home/">Accès Condos</a> qui favorise l’accession à la propriété à Montréal et contribue à la revitalisation de sites difficilement exploitables. Situé au 125, rue Chabanel, à l’intersection de l’avenue de l’Esplanade dans l’arrondissement d’Ahuntsic-Cartierville, ce projet immobilier contribuera à la revitalisation du quartier de la mode et du design.</p>

<p>Projet de lofts de style new-yorkais réalisé par le promoteur <a href="http://www.groupedayan.com/">Groupe Dayan</a>, en collaboration avec la SHDM, la Fabrique 125, située au cœur du Quartier Chabanel embrasse l’héritage industriel des lieux et le transforme pour y accueillir une nouvelle communauté résidentielle. </p>

<p><strong>Un projet audacieux empreint d’art, de design et de créativité<br />
</strong>« La SHDM rejoint la volonté du milieu qui entend faire de la mode, du design et de la créativité les pôles de développement du secteur », affirme Johanne Goulet, directrice générale de la SHDM. « Les designers de <a href="http://www.humadesign.com/">Humà Design + Architecture</a>, et les architectes de Forme Studio et de Workshop se sont assurés de préserver les qualités architecturales de cet immeuble qui constitue une véritable cathédrale industrielle », explique-t-elle.</p>

<p>Citoyen Optimum a accompagné la SHDH dans le cadre de ce lancement afin de faire connaître le projet à ses différentes clientèles cibles. Nous avons organisé des <strong>séances d’information</strong>, avons fait des <strong>relations médias</strong> et avons organisé un <strong>cocktail VIP </strong>pour des clients potentiels, des partenaires et des collaborateurs. </p>

]]></description> 
       <dc:subject>News Category 1, French,</dc:subject>
       <dc:date>2012-03-28T17:34:12+00:00</dc:date>
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     <item>
       <title>Service à la clientèle 2.0.</title>
       <image>http://ca.citizenrelations.com/images/news/WorldleWorldConversationCafe_CCC2011.jpg</image>
       <description><![CDATA[<p>Lors de la 3e édition de la <a href="http://www.lesaffaires.com/evenements/grandes-conferences/reinventez-votre-centre-contacts-clients/536990">Grande Conférence Les Affaires, le rendez-vous annuel de l’industrie des centres contacts clients</a>, qui avait lieu les 12, 13 et 14 mars à Montréal, <strong>Sophie Labelle</strong>, Directrice-conseil médias sociaux et <strong>Benoît Chamontin</strong>, Conseiller médias sociaux de Citoyen Optimum, ont animé un atelier pratique sur la <strong>gestion de la relation client à l’heure du Web 2.0.</strong></p>

<p>Le contenu de la programmation de cette édition de l’événement a été bâti autour des <strong>défis à relever</strong> dans l’industrie. L’an dernier, les médias sociaux ont été identifiés comme un enjeu majeur auquel sont confrontés les centres de contacts clients. En effet, plus que jamais, le service client est intimement lié aux <strong>attentes </strong>des consommateurs envers une marque… et à leur prise de conscience du pouvoir qu’ils ont sur Internet. C’est un changement majeur qui touche les services de communication, du marketing et du service à la clientèle Ils se voient aujourd’hui plus que jamais obligés de travailler en synergie afin de répondre aux objectifs de l’entreprise pour la satisfaction des clients. L’enjeu des médias sociaux ne peut donc pas être ignoré. C’est pourquoi l’équipe de <strong>Citoyen Optimum</strong> a été approchée pour discuter du phénomène des médias sociaux dans la relation client.</p>

<p>Pendant l’atelier, les participants apprenaient à profiter de ces nouveaux canaux et à communiquer directement avec les clients actuels et éventuels par l’intermédiaire des médias sociaux.</p>

<p>La présentation de la conférence est maintenant <strong>disponible </strong>sur <a href="http://www.slideshare.net/CitoyenOptimum/mdias-sociaux-et-service-client-les-affaires-14-mars-2012">Slideshare</a>.</p>

<div style="width:425px" id="__ss_12085545"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/CitoyenOptimum/mdias-sociaux-et-service-client-les-affaires-14-mars-2012" target="_blank"></a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12085545" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> </div>]]></description> 
       <dc:subject>News Category 1, French,</dc:subject>
       <dc:date>2012-03-20T20:41:01+00:00</dc:date>
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     <item>
       <title>Solar Power Network launches 23,000 square feet of rooftop solar with Plaza Ontario</title>
       <image>http://ca.citizenrelations.com/images/news/01120562_(1).JPG</image>
       <description><![CDATA[<p>Solar Power Network and Plaza Ontario Join Forces to Bring Solar Generation Project to Windsor</p>

<p>TORONTO, Feb. 15, 2012 /CNW/ - Solar Power Network (SPN) is pleased to announce the completion of its first site, 230 kW comprising 910 solar panels, across 23,000 square feet of rooftop space at Plaza Ontario. The announcement highlights a 20-year commitment to generating sustainable energy through the Ontario Feed-In-Tariff (FIT) program and EnWin&#8217;s continued committed to connecting solar generation capacity. The rooftop solar panel system supports Ontario&#8217;s goals of eliminating the province&#8217;s dependence on coal-fired power and the related emissions, which are the principle ingredient in the smog that causes Ontario air quality advisory alerts. </p>

<p>&#8220;We&#8217;re very proud to participate in the Solar Power Network, contributing efficient, clean and sustainable energy to Ontario&#8217;s electrical grid,&#8221; says Paulo Fontana, Co-owner and GM of Plaza Ontario. &#8220;With no upfront costs or associated project costs for us, and no structural impact to our rooftop, turning unused rooftop space into a source for energy generation is a low-risk, high-reward undertaking. It makes good business sense and good environmental sense.&#8221; </p>

<p>Plaza Ontario&#8217;s Provincial Road location in Windsor, has not only been outfitted with 910 solar panels, but is also actively monitored by Solar Power Network to ensure peak efficiency at all times. To minimize power lost in transmission, as is the case with traditional power delivery, Ontario&#8217;s FIT program enables energy collected to be distributed to the local grid, and consumed by the building itself and then homes and businesses closest to the site. </p>

<p>&#8220;As Ontario continues to shift its priorities toward more sustainable sources of energy, we have seen a growing interest in our rooftop lease offer from similar companies across the province,&#8221; says Peter Goodman, President and CEO, Solar Power Network. &#8220;Our unique approach uses the latest solar technology and offers customers an innovative lower panel angle design, which results in no structural impact to their rooftop while maximizing the revenue from their leased out roof space.&#8221; </p>

<p>Plaza Ontario&#8217;s involvement in the SPN rooftop solar program is a great match for one of its key objectives, which involves sourcing natural and sustainable flooring materials for Ontario homeowners. The solar program, which is owned and operated by Solar Power Network, will produce 264 MWh of power each year - equivalent to displacing 132 metric tonnes of greenhouse gases, the root cause of air pollution. </p>

<p>About Solar Power Network </p>

<p>Solar Power Network Inc. is a Canadian-owned private company, based in Ontario and specializing in generating clean energy, using proven solar technologies. Solar Power Network partners with local businesses, leasing and converting idle roof-tops into solar power generation spaces. The company offers generous, up-front payments and continual maintenance services. Led by a team of professional engineers, Solar Power Network offers building owners high financial return with minimal risk and structural impact. </p>

<p>For more information visit: solarpowernetwork.ca. </p>

<p>EnWin Utilities Ltd. </p>

<p>EnWin Utilities Ltd. is Windsor&#8217;s Local Distribution Company, responsible for the distribution of electricity, as well as the service and maintenance of Windsor&#8217;s electricity distribution infrastructure. EnWin also provides managed services for the Windsor Utilities Commission. </p>

<p>Image with caption: &#8220;Solar Power Network launches 23,000 square feet of rooftop solar with Plaza Ontario (CNW Group/Solar Power Network)&#8221;. <a target="_blank" href="http://photos.newswire.ca/images/download/20120215_C4299_PHOTO_EN_10114.jpg">Image available here.</a></p>

<p>For further information: <br />
Katie Gates, Citizen Optimum<br />
416.934.8035</p>]]></description> 
       <dc:subject>News Category 1, English,</dc:subject>
       <dc:date>2012-02-15T08:44:09+00:00</dc:date>
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       <title>VQ Day = vg</title>
       <image>http://uk.citizenrelations.com/images/news/vq-day.jpg</image>
       <description><![CDATA[<p>Here at Citizen Towers, planning is now underway for this year&#8217;s VQ Day.</p>

<p>We&#8217;ve directed all media relations and event management for this annual celebration of vocational qualifications for the past four years. Every February, we look forward to getting stuck into how we can make June&#8217;s event even bigger and better than last year.</p>

<p>2011&#8217;s VQ Day saw us bringing together some of the biggest voices in business for an employer roundtable. BAE Systems, Cisco, The De Vere Academy, Mitchells and Butlers, EDF Energy, Whitbread and other shining lights all signed up to a 12-month pledge to back vocational learning in their local communities. Across the country, more than 81 ministers were engaged with nearly 40 MPs signing an Early Day Motion pledging to support vocational qualifications.</p>

<p>We&#8217;ll keep you posted on how plans shape up for 2012&#8217;s celebrations on June 12th.</p>]]></description> 
       <dc:subject>News Category 1,</dc:subject>
       <dc:date>2012-02-03T09:50:39+00:00</dc:date>
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     <item>
       <title>Pairing up for Three</title>
       <image>http://uk.citizenrelations.com/images/news/three-pairs.jpg</image>
       <description><![CDATA[<p>“Citizen, we’d love to trend again on Twitter”, said our client Three. “Like, last time, with the unlock the latest handset via Twitter game”.</p>

<p>“Sure”, we said. “How about we come up with a new take on that old card game, where you have to find pairs of cards to win? We could ask tweeters to guess combinations to win Smartphones and other Three goodies. It could be streamed. Bet it&#8217;d trend globally.”</p>

<p>And it did. Within an hour, with 63 entries every minute.</p>]]></description> 
       <dc:subject>News Category 1,</dc:subject>
       <dc:date>2012-02-03T09:47:53+00:00</dc:date>
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     <item>
       <title>Move over Fabulous Baker Boys&#8230;</title>
       <image>http://uk.citizenrelations.com/images/news/dr-oetker-bake-tv.jpg</image>
       <description><![CDATA[<p>Baker Boys, Lorraine Pascal, Mary Berry – get worried: there&#8217;s going to be a new baking celebrity in town!</p>

<p>Hundreds of talented amateur cooks have entered our competition for Dr. Oetker to find the star of the brand&#8217;s new online Bake TV tutorials. Now we&#8217;re just whittling down the finalists for an on camera baking test.</p>

<p>Bake TV is just the latest way in which we&#8217;ve ensured Dr. Oetker, a traditional cookery brand, is now at the forefront of embracing the massive trend for online baking communities. Last year, we set up Dr. Oekter’s first ever Facebook page, and with a combination of canny offline traffic drivers, spot on community management, engaging ideas and great trend spotting, we&#8217;ve brought in 40,000 fans in just under a year.</p>

<p>Anyone fancy volunteering to help clean up all the goodies from the test day?</p>]]></description> 
       <dc:subject>News Category 1,</dc:subject>
       <dc:date>2012-02-03T09:42:52+00:00</dc:date>
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     <item>
       <title>When the circus came to town</title>
       <image>http://uk.citizenrelations.com/images/news/cirque-du-soleil.jpg</image>
       <description><![CDATA[<p>London&#8217;s glitterati turned out in force for this year&#8217;s premiere of Cirque du Soleil&#8217;s annual run at the Albert Hall.</p>

<p>Bob Geldof, Paloma Faith, Jimmy Carr and the TOWIE girls were just some of the celebs we got down to the packed out opening night. We&#8217;ve been handling the London run of the world-famous theatre group&#8217;s show for the past eight years, finding new ways to keep it fresh, exciting and front of mind for both the media and audiences alike. This year was no exception, as we rolled in headline after headline, resulting in 170 pieces on and offline and coverage in most national newspapers.</p>

<p>Every year, we&#8217;re judged on how well tickets sell. This year was a sell-out.</p>]]></description> 
       <dc:subject>News Category 1,</dc:subject>
       <dc:date>2012-02-02T17:34:55+00:00</dc:date>
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       <title>Citizen Optimum&#8217;s Vancouver Office is Hiring</title>
       <image>http://ca.citizenrelations.com/images/news/xy_8EB3D703-4896-4E76-9BEA-B44110834675__.jpg</image>
       <description><![CDATA[<p>VANCOUVER - Citizen Optimum&#8217;s Vancouver office is growing fast and looking to expand our PR team. We currently have an opening for a Account Executive or Senior Account Executive. We’re looking for someone who is entrepreneurial about their career and our business and curious about current events and the role Public Relations can play to enhance the success of our clients, our team and our company. If you are passionate about media relations and social media, enthusiastic, hard working and looking for a new challenge, check out the job listing <a target="_blank" href="http://tbe.taleo.net/NA2/ats/careers/requisition.jsp?org=COSSETTE&amp;cws=7&amp;rid=807">here</a>.</p>

]]></description> 
       <dc:subject>News Category 1, English,</dc:subject>
       <dc:date>2012-01-24T07:32:54+00:00</dc:date>
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